Communication personalization Archives - Blog iPresso Marketing Automation

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What is KPI?

KPI or Key Performance Indicator is a parameter necessary in the work of every marketing specialist. It shows how effective is the work of a given specialist, and often the entire team. A modern approach to marketing...

17 February 2020

4 min read

Articles iPresso Interview

Most Important KPIs in Marketing Automation

There is no efficient marketing campaign without measuring its results. Every action should be checked to allow conclusions about the current campaign and to design converting actions for the future. Marketing...

9 January 2020

6 min read

Articles iPresso Interview

A Control Group – A Powerful Tool For Every Marketer

A control group lets you not only compare older and newer approach for a campaign, technical solution, a detail regarding UX/UI. A control group is a powerful tool for marketer, serving campaign personalization...

30 December 2019

5 min read

Articles iPresso Interview

React on the Client’s Abandoned Intentions!

Abandoned shopping intention is one of the greatest challenges that owners and managers of online shops have to deal with. Lack of drawing conclusions from the severed shopping process is a mistake that can lead to not...

2 December 2019

6 min read

Articles iPresso Interview

Customers Abandon the Shop, Not the Shopping Cart

Customers abandon shopping carts, as they say. But what exactly does it mean? When they decide to not finalize the transaction, what are the reasons not to buy? The reality is, that people abandon the shopping cart way...

2 December 2019

6 min read

News

Positive Customer Experience Means More Revenue For Businesses

Creating positive customer experience translates directly into the revenue of a company – according to KPMG’s report Tomorrow’s experience, today. Harnessing a customer first approach in a changing world.

23 August 2018

2 min read

News

Smartphone’s increasingly popular as an online purchasing device

Mobile devices are already leading when it comes to product research and advocacy. But according to the new research from GlobalWebIndex, in recent years they have also come close to becoming as popular as PCs and...

25 April 2017

1 min read

Tag - Communication personalization

What is KPI?

Most Important KPIs in Marketing Automation

A Control Group – A Powerful Tool For Every Marketer

React on the Client’s Abandoned Intentions!

Customers Abandon the Shop, Not the Shopping Cart

Positive Customer Experience Means More Revenue For Businesses

Smartphone’s increasingly popular as an online purchasing device

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