KPI or Key Performance Indicator is a parameter necessary in the work of every marketing specialist. It shows how effective is the work of a given specialist, and often the entire team. A modern approach to marketing should assume that a single marketing manager or a specialist is not responsible for meeting the KPI’s requirements....
There is no efficient marketing campaign without measuring its results. Every action should be checked to allow conclusions about the current campaign and to design converting actions for the future. Marketing automation allows for very precise targeting of users and paying customers. All these actions are not however floating in space; a campaign has its...
A control group lets you not only compare older and newer approach for a campaign, technical solution, a detail regarding UX/UI. A control group is a powerful tool for marketer, serving campaign personalization. Delivering tailored solutions for each client directly translates into web traffic and sales. Most of all, it shows your brand as innovative...
Abandoned shopping intention is one of the greatest challenges that owners and managers of online shops have to deal with. Lack of drawing conclusions from the severed shopping process is a mistake that can lead to not only lower sales but also the loss of clients’ trust. The reasons internet users abandon the shopping cart...
Customers abandon shopping carts, as they say. But what exactly does it mean? When they decide to not finalize the transaction, what are the reasons not to buy? The reality is, that people abandon the shopping cart way before they add even one item. How is this possible? Customers abandon shops and their services, not...
Creating positive customer experience translates directly into the revenue of a company – according to KPMG’s report Tomorrow’s experience, today. Harnessing a customer first approach in a changing world.
Mobile devices are already leading when it comes to product research and advocacy. But according to the new research from GlobalWebIndex, in recent years they have also come close to becoming as popular as PCs and laptops for the transaction phase of the purchase journey.
