For SME marketers, artificial intelligence is no longer a futuristic vision, but is becoming a real, tangible tool for driving growth and innovation. Where competition is fierce and customer attention is becoming the most valuable currency, AI offers SMEs the opportunity not only to survive, but also to grow dynamically, especially in the area of marketing. Let's take a look at how AI is revolutionizing strategy, operations and marketing performance in SMEs.
Lead generation is not an easy game to play. There are many moving parts and other companies competing for the same leads. If you want to get leads on a regular basis and ensure everything works as effectively as possible, you need to avoid six crucial mistakes that hinder your efforts and cost you money. Let’s have a look at them!
We may consider the holiday season to have begun, but are you prepared for it? If you run a travel agency, a travel agency, an airline or a hotel chain, you have a huge customer base - but are you able to match your communication channel to each of them? We'll give you tips on how to use marketing automation to effectively contact your audience.
Someone just registered on your site? A customer has finalized a purchase? Or maybe he/she has exceeded the points threshold in your loyalty program and you want to send a discount coupon as a reward for engagement? Show your users that they provide value to you and use Marketing Automation for a thank you email campaign.
In digital marketing, more is not always better. Certainly, that’s the case with frequency capping, i.e., limiting how often people see your ads. In general, you don’t want to go overboard with your ad impressions as their effectiveness goes down and CPA (cost per acquisition) goes up. Read on to see why you need frequency capping in your ads. There are five good reasons for that!
Artificial intelligence simplifies many tasks and reduces time, so it's no surprise that more and more companies are using it for SEO, among other things. Well-chosen tags increase visibility in search engines. Today we'll take a look at this and see what benefits the use of AI in link tagging can bring.
Do you use emojis in your emails, especially marketing ones? While you may think it’s not very professional, the truth is that they can grab your prospects’ attention and increase OR (open rates). There are two sides to this question, as well as some best practices you should follow if you want to successfully use emojis in your email marketing strategy.
