If you run an online store, AOV (average order value) is one of the most important metrics to which you should pay attention. The higher your AOV is, the more profitable each customer is, and you can invest more money to get more customers. In this post, we will show you how you can use marketing automation to increase AOV in your store. Let's have a look!
Surely more than once your customers have received follow-ups, but have you used marketing automation to do so? Manually creating and sending these types of messages takes a lot of time, and there's a risk that they won't reach some recipients. Worse, the follow-ups may go to the wrong person, in which case they are unlikely to want to take advantage of the offers. See what marketing automation tools to use to create and send professional follow-ups that increase conversions.
Are you wondering why your campaigns are not very effective? Perhaps it's decided by a small detail or one element that discourages customers. You can look for the cause of the failure on your own, but it will take a lot of time and doesn't guarantee improving the effectiveness of your campaigns. If you are not yet doing A/B testing, it's time to change that! We will tell you how to conduct such tests to choose the most favorable option and make your audience curious.
Marketing automation can offer tremendous work simplification and a lot of time savings. However, not every company is ready to implement or fully benefit from this technology. In this post, we’ll show you five signs that clearly indicate that you’re ready to go with marketing automation. We’ll also share some insights on what to do if you’re not.
Creating valuable content is quite a challenge. Being involved in content marketing, you surely know how hard it is to present interesting information that will attract new users. Both the form and style of writing, and even the amount of material, can make a potential customer ultimately choose a competitor. Wondering what's the reason you're not seeing satisfactory results, even though you're creating a lot of content? See the most common mistakes and learn why automation will help you with content marketing.
Marketing automation is constantly evolving. With the new technologies and solutions emerging, MA is evolving with them. Let’s have a quick look at what we can expect in 2025 and beyond concerning marketing automation. The biggest trend is definitely generative AI.
Some emails need to be written and sent manually, especially if there is only one recipient. However, in many cases, marketing and sales-related emails can be automated. And with a good marketing automation platform, you can easily automate your email marketing! Let’s have a look at how you can do so.
