Regardless of the industry you're in, you need to match the form of communication to your customers. The most common channels are, of course, email and SMS, but each works well only in certain situations. Do you know what kind of marketing campaign to prepare for your audience? If not, be sure to read this article and see in which situations it's good to choose SMS marketing, and in which situations sending emails will work better.
Marketing automation is often used to make it easier and faster to send messages through various communication channels. Surely you have once received an SMS or email from a company whose products interested you. More and more marketers are combining the two. In this article, you will learn why you should use SMS and email marketing together.
Did you know that SMS messages are received by most recipients in just a few minutes? A short message about, for example, a limited-time promotion, can effectively encourage customers to take advantage of the offer, and even attract new interested people. No wonder, then, that companies are increasingly eager to create marketing campaigns based on this form of contact. Well-constructed and personalized SMS marketing helps increase conversions and sales. Wondering how to use it in your business and what you need it for? This article is just for you!
In today's e-commerce world, where competition is fierce and customers' attention is hard to gain, the effective use of various communication channels is becoming a key element of any company's marketing strategy. One of the most effective tools in this regard is SMS in Marketing Automation. In this article, we will analyze how SMS can be effectively used as part of Marketing Automation, presenting strategies, application examples and the latest statistics proving the effectiveness of this approach.
The first text/SMS message was sent exactly 30 years ago – in December 1992. Today, around 270,000 text messages are sent worldwide daily. This tool has quickly gained traction due to obvious advantages – especially convenience and speed.
