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email marketing strategy

Is your email marketing strategy good enough? Let’s find out

Email marketing can be extremely effective. However, for this tool to work flawlessly, you need a well-thought-out plan and an email marketing program to help you achieve your goals. And how can you make sure that’s the case? Perhaps it’s time to audit your email marketing strategy. Here are the most important things you need...

email marketing

What emails are most successful in e-commerce?

In August 2022, there was a study conducted by Bluecore on the efficiency of different types of e-commerce emails. As it happens, welcome emails have the highest open rate (over 45%). What else can you take from this research? Every online store sends hundreds of emails every month. But which of them are the most...

Email marketing basics

The basics of email marketing

Email marketing can be a powerful tool for reaching current and potential customers. However, because this form of online promotion directly involves personal information, there are a few things to consider. Let’s see how you can make the most of email marketing without breaking any rules. In general, email marketing consists of two forms of...

Loyalization in ecommerce

How to attain loyalty and engagement in e-commerce?

E-commerce is a difficult and demanding sector, especially if you’ve just started. Customers’ expectations seem never to end, and the competition is always at your heels. In such a challenging environment, the best thing you can do is continually work on your customers’ engagement and loyalty. And in this post, we’re going to show you...