Tag: email marketing

When running a business, developing an effective e-mail marketing strategy becomes a key aspect. It is a tool that is not only an integral part of today's business world, but is also dynamically gaining popularity over the years.

Email content marketing enables brands to communicate effectively and efficiently with potential customers. Moreover, with email segmentation, marketing teams can send the right messages to the right prospects. Over time, email marketing content can help your business grow by improving brand recognition and customer loyalty.

E-mail marketing is one of the most profitable tools compared to other advertising methods. The effectiveness of mailings is impressive - the average return on investment is $36 for each spent. How will e-mail marketing work in the Travel industry?

If you want to collect emails from your customers, it is vital to introduce segmentation as quickly as possible. This way, you can keep your email marketing relevant to your audience, especially if you provide more than one service. In this post, we want to show you how you can segment your customers and keep your email marketing effective.

Whether you send newsletters or promotional emails, you need to ensure they land in the right folder – the main inbox and not the spam/junk section. While you cannot eliminate such a possibility, there are at least X things you can do to minimize the risk. And we want to discuss all of them in this post.

Is email marketing still effective? When executed properly, yes! 77% of marketers have seen an increase in email engagement over the last 12 months. But in order to achieve such results, you need to stick to several principles and work stages. Let’s have a look at them.