Customer loyalty is the ultimate goal for every entrepreneur and marketer. At the same time, it’s something vague and fickle. After all, customers are primarily looking for the best deals, don’t they? Recently...
Using the marketing automation tool is only a beginning. You can easily identify the client and sell him a product or a service thanks to personalized messaging but you can just as easily lose him. A tool for marketing...
Pipelines are one of the advanced reporting features in iPresso that allow marketers to track marketing and sales processes in real time. This solution enables marketers to keep an eye on the flow of contacts through...
iPresso’s comprehensive integration with Facebook takes Marketing Automation to the next level. Now you can not only manage all your social media profiles from one place, but also communicate automatically via...
Using Marketing Automation can make a great difference for the hospitality industry. It allows companies to create effective campaigns through various channels, use advanced personalization of marketing materials, and...
Lead scoring is one of the most beneficial features of marketing automation. It allows companies to rank their prospects based on various traits, activities, and attributes, so they know who is ready to buy right now...
