Earlier this year, we announced a new integration in our marketing automation platform. Yes, now iPresso can be integrated with WhatsApp, and that’s great news for many companies. What’s important, though, is that with our integration, you can automate WhatsApp communication but also increase open rates (up to 95%!). How so? Let’s have a look.
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SMS vs. WhatsApp – similar but different
Communicating with your customers and users via mobile devices entails many benefits. However, before you do, you need to pick the best tool to do so. There are two typically-mobile channels – text messages (also known as SMS messages) and WhatsApp.
Do you use WhatsApp in your company? You probably should
WhatsApp is far more than just a messenger for everyday communication between friends and family. Today, it’s a vital communication tool companies more and more eagerly use to stay in touch with their customers. What should you know about WhatsApp?