Most Successful Content Marketers Prioritize Audience’s Informational Needs

Posted on 19 October 201819 October 2018 by Michał

90% of top content marketers prioritize their audience’s informational expectations over their company’s promotional messages, according to new research from the Content Marketing Institute.

82% of Content Marketing Consumers Have Made Purchases of Company’s Products or Services

Posted on 10 September 20182 November 2018 by Michał

Content marketing can benefit both customers and businesses. According to the latest report from Clutch, two in three people who read content marketing see it as useful and valuable, while 39% admit that it makes them more likely to purchase company’s products or services.