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E-commerce recommendation scenarios are the fastest way to sell more

E-commerce recommendation scenarios are the fastest way to sell more

Do you want to offer your customers the products best suited to their needs? Running an online store, you certainly sell a lot of goods and don't have time to recommend each user individually, so we have a solution for you! Use pop-ups, recommendation frames and Marketing Automation scenarios and you will increase the value of the shopping cart and sell more!

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As a PrestaShop partner, iPresso has prepared a special integration module

As a PrestaShop partner, iPresso has prepared a special integration module

iPresso Marketing Automation became an official partner, of one of the biggest platform for e-commerce: PrestaShop. Through this partnership, a new, free module has been created. It allows to integrate your online shop with iPresso. Thanks to the integration, owners of e-shops which works on PrestaShop gain instant access to Marketing Automation Platform (iPresso) and...

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Do you really need all those extensions?

Do you really need all those extensions?

In modern marketing managing, various daily processes without the help of add-ons or additional tools are simply impossible. MarTech became a huge world that is growing more and more quickly. It could be clearly seen in recent pandemic years. Today, practically most of the company’s from different industries are using more or fewer add-ons to...

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Product feeds – a special category of values

Product feeds – a special category of values

Product feeds are basically a list of specific options from companies offer selected for promotion, clearance sale, recommendation, and so on. Feeds have a huge impact on every company working in e-commerce. Each of those lists could be used to fulfill the needs of different groups/segments, keeping in mind various metrics and variables. Sounds complicated?...

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Automatic Scenarios + Feed Manager + Satellite = new quality in Marketing Automation

Automatic Scenarios + Feed Manager + Satellite = new quality in Marketing Automation

Scenarios that are prepared earlier for taking immediate steps when specific actions take place like sending messages are a crucial part of Marketing Automation System from iPresso. Each scenario could be created as uniquely as needed, regarding specific needs of segments or even individual users. A segmented database allows for better personalization of content that...

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What is Marketing Automation?

What is Marketing Automation?

Imagine that you serve a customer. You call him, write emails, prepare proposals, recommend materials, remind him about events, and redirect him to websites. A lot of work, right? Now imagine having to handle 50 of them a day in the same way. That’s a lot, huh? How about if it’s not 50, but 500?...

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