Blog iPresso Marketing Automation

Tag - emarketing basics

Marketing 101 with iPresso

Marketing 101 with iPresso

Has your marketing adventure just begun? Or maybe you’ve started a new business recently, and you want it to flourish online and attract more and more customers? Whatever the case, you should master the basics of...

Email marketing basics

The basics of email marketing

Email marketing can be a powerful tool for reaching current and potential customers. However, because this form of online promotion directly involves personal information, there are a few things to consider. Let’s see...

Basic marketing metrics

10 basic marketing metrics you have to know

To fully benefit from online marketing, you have to measure several marketing metrics that inform you on the effectiveness of your campaigns. If the results that you get are not satisfying, you have to implement some...