Has your marketing adventure just begun? Or maybe you’ve started a new business recently, and you want it to flourish online and attract more and more customers? Whatever the case, you should master the basics of...
Email marketing can be a powerful tool for reaching current and potential customers. However, because this form of online promotion directly involves personal information, there are a few things to consider. Let’s see...
Leads, often referred to as prospects, are immensely important for the development of your business. They are especially important in B2B, but B2C companies should also be interested in lead nurturing. In this post, we...
The purchasing process can be pictured in many different ways. The most popular and versatile one uses a funnel to show how customers go from the awareness that the product exists to placing an order. A marketing funnel...
To fully benefit from online marketing, you have to measure several marketing metrics that inform you on the effectiveness of your campaigns. If the results that you get are not satisfying, you have to implement some...
