Communicating with your customers and users via mobile devices entails many benefits. However, before you do, you need to pick the best tool to do so. There are two typically-mobile channels – text messages (also known as SMS messages) and WhatsApp.
The first text/SMS message was sent exactly 30 years ago – in December 1992. Today, around 270,000 text messages are sent worldwide daily. This tool has quickly gained traction due to obvious advantages – especially convenience and speed.