You’ve been reading about marketing automation for some time now. Marketing automation surely can take your business to a whole new level, where work is streamlined and more effective. But where do you start? What should be your first step? That’s what we want to talk about in this post.
Some people think marketing automation is strictly for B2C companies, but that’s simply not true! Of course, B2C businesses have a bit wider choice concerning possible options, but it doesn’t mean that if you run a B2B business, you cannot benefit from this solution. And today, we’re going to prove our point!
As DigitalCommerce360 reports, buy-now-pay-later (BNPL) firms are now targeting business payments. The goal is to provide B2B companies with short-term loans to help them manage their daily business.
