Real-time marketing (RTM) is probably one of the most challenging marketing techniques ever. It requires good preparation and careful observation of what’s going on in your sector or the whole market. The good news is, though, that you can automate many aspects of this part of your marketing strategy. And today, we want to show you how.
Have you ever heard of RTM (real-time marketing)? This strategy can give your brand a significant boost in a short period. However, there are several important boxes to tick, and if you don’t do RTM correctly – you can end up being ridiculed or even hated by your fans. Let’s have a look at what you need to know about RTM.
What if you could react to all the political, sport, economic, cultural, social events almost instantly? Put an idea into the graphic designer’s head, order a text from the copywriter? You could comment on what the internet, society and your target audience is breathing right now, and in real-time. Naturally, you can do that –...
Web Push notifications are a great way to get your message across to website users, blog readers, shoppers and subscribers on a timely basis. You can use them to drive more traffic to your website, inform your customers about new promotions, recover abandoned carts, and re-engage your audience in many different ways.
Web Push notifications allow marketers to reach their users anywhere on the web in real time. iPresso enables you to display them to specific groups of users to, e.g., generate new e-mail subscribers, inform them about new content published on your website, or remind them about abandoned carts. How does it work in practice?
Web push notifications are a new channel of personalized marketing communication. They allow marketers to reach web users in real time, both on desktop and mobile devices. In iPresso Marketing Automation such notifications can be triggered automatically to engage customers and react immediately, for example after they’ve abandoned their shopping carts.