Have you ever heard of RTM (real-time marketing)? This strategy can give your brand a significant boost in a short period. However, there are several important boxes to tick, and if you don’t do RTM correctly – you can end up being ridiculed or even hated by your fans. Let’s have a look at what you need to know about RTM.
Pop-ups: Use on-site communication to grow conversions
We admit that; pop-ups aren’t the internet’s favorite advertising form. Did you know that Ethan Zuckerman, the man who invented pop-up ads, has even apologized to the world for his invention?
What is Real-Time Marketing?
What if you could react to all the political, sport, economic, cultural, social events almost instantly? Put an idea into the graphic designer’s head, order a text from the copywriter? You could comment on what the internet, society and your target audience is breathing right now, and in real-time. Naturally, you can do that –...
Seven Tips For Creating Successful Web Push Notifications
Web Push notifications are a great way to get your message across to website users, blog readers, shoppers and subscribers on a timely basis. You can use them to drive more traffic to your website, inform your customers about new promotions, recover abandoned carts, and re-engage your audience in many different ways.
Web Push Notifications In iPresso – All That You Always Wanted To Know!
Web Push notifications allow marketers to reach their users anywhere on the web in real time. iPresso enables you to display them to specific groups of users to, e.g., generate new e-mail subscribers, inform them about new content published on your website, or remind them about abandoned carts. How does it work in practice?
How to set up web push notifications in iPresso?
Web push notifications are a new channel of personalized marketing communication. They allow marketers to reach web users in real time, both on desktop and mobile devices. In iPresso Marketing Automation such notifications can be triggered automatically to engage customers and react immediately, for example after they’ve abandoned their shopping carts.