Pipelines are one of the advanced reporting features in iPresso that allow marketers to track marketing and sales processes in real time. This solution enables marketers to keep an eye on the flow of contacts through various stages of communication, lead nurturing processes and marketing campaigns. Pipelines are based on segmentation – iPresso automatically checks...
iPresso’s comprehensive integration with Facebook takes Marketing Automation to the next level. Now you can not only manage all your social media profiles from one place, but also communicate automatically via Messenger, gather data from Lead Ads, and reach specific groups of users via Custom Audiences.
Using Marketing Automation can make a great difference for the hospitality industry. It allows companies to create effective campaigns through various channels, use advanced personalization of marketing materials, and get detailed reports on customer traits and activities.
Lead scoring is one of the most beneficial features of marketing automation. It allows companies to rank their prospects based on various traits, activities, and attributes, so they know who is ready to buy right now, and who is just entering the funnel.