Surely more than once your customers have received follow-ups, but have you used marketing automation to do so? Manually creating and sending these types of messages takes a lot of time, and there's a risk that they won't reach some recipients. Worse, the follow-ups may go to the wrong person, in which case they are unlikely to want to take advantage of the offers. See what marketing automation tools to use to create and send professional follow-ups that increase conversions.
Here’s the story: You have your marketing automation set up, you have a sales funnel, you are present in several marketing channels (perhaps Google Ads or Facebook Ads), Google Analytics shows traffic coming to your website and even sales-focused landing pages, and… Not much is going on. Clearly, your prospects are not converting into paying clients. What are the reasons, and more importantly, what can you do about that? Let’s have a look.
Want to run a special marketing campaign for your most loyal customers? Good idea, but can you divide your audience into those most engaged and those showing minimal interest? If you want to increase the conversion rate, you need to encourage users, through personalized content and customized offers. Use RFM reports and tailor actions to the characteristics of the contacts in your base!
Did you know that SMS messages are received by most recipients in just a few minutes? A short message about, for example, a limited-time promotion, can effectively encourage customers to take advantage of the offer, and even attract new interested people. No wonder, then, that companies are increasingly eager to create marketing campaigns based on this form of contact. Well-constructed and personalized SMS marketing helps increase conversions and sales. Wondering how to use it in your business and what you need it for? This article is just for you!
Regardless of the type of business you run, conversion plays a key role. It allows us to determine how many customers did what we wanted, e.g. clicked a given link, signed up for a loyalty program, or purchased a product on the website. We will show you how to use marketing automation scenarios to help increase conversions on your website.
Conversions are the foundation of every business. Whether you run an e-commerce company, a SaaS platform, or any other business.
