In today's changing business world, where the competition is getting stronger and customers are making more and more demands every day, there is no option to be average. What really rules is effective communication. That's why more and more companies use Marketing Automation tools, which not only make life easier by automating marketing processes, but also allow for precise customer segmentation according to their behavior.
FMCG is not the first thing that comes to mind when you think about possible marketing automation applications. However, the truth is marketing automation can help FMCG (and B2C in general) companies reach their customers more effectively and streamline marketing and sales-related activities.
Have you ever had problems with customer segmentation in your business? Assigning customers to specific groups can be tricky, but it’s also critical to your business’ success. Thankfully, you don’t have to guess what’s the best option. Martech.org recently published a list of five customer segmentation models that you can apply in your strategy.
