Author: Maciej Mazurkiewicz (Maciej Mazurkiewicz)

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customer experience

What is a customer experience (CX)?

Customer experience is something every entrepreneur should be vitally interested in. It’s a result of all the interactions customers have with your company. It’s also what they think about your products and customer service. In this article, we’re going to show you what customer experience is, why it is so important, and how to measure...

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Metaverse

What is metaverse, and what does it mean for the MarTech sector?

Metaverse is one of the major marketing/IT buzzwords. Still, a lot of people don’t get it, though. If that applies to you, be sure to take a look at the takeaways from a lively roundtable discussion between three CEOs involved in the metaverse. The number of companies involved in the metaverse market is already counted...

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Elon Musk buys Twitter

Elon Musk buys Twitter

What do you do when you’re a billionaire who wants to buy a social media platform? You go and buy one, obviously! At least that’s what Elon Musk did on April 25. According to Reuters, Musk purchased Twitter Inc for $44 billion. That’s undoubtedly one of the hottest news coming from the social media world...