Have you ever had problems with customer segmentation in your business? Assigning customers to specific groups can be tricky, but it’s also critical to your business’ success. Thankfully, you don’t have to guess what’s the best option. Martech.org recently published a list of five customer segmentation models that you can apply in your strategy.
Let’s have a look at the specifics of each of these models:
- Demographic (customers are divided by their social characteristics, including age, location, gender, and profession).
- Psychographic (this model considers an individual’s personality, attitudes, aspirations, interests, and values).
- Behavior (here, you concentrate strictly on customer trends, habits, and product usage).
- Form of communication (focus on the way your customers wish to receive communication – e.g., via email, SMS, push notifications, etc.).
- Multiple conditions (in the fifth and most complex model, you apply multiple different characteristics simultaneously.)
Do you want to know more about each of these models? Go here.
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