Recently Meta, the company behind Facebook, published a list of their predictions regarding the most important marketing trends in 2023, especially for SMEs but not only. Will you take them into consideration when planning the marketing strategy for 2023?
These trends are as follows:
AUTOMATION AND OUTSOURCING
We couldn’t agree more! As Meta puts it: “Pandemic recovery has driven many businesses to become laser-focused on finding operational efficiencies to support their bottom line.” That’s something we will gladly help you with! Discover our functions and features for your company and increase operational efficiency within days!
MORE CONTROL OVER MARKETING BUDGETS
In 2023, SMEs should focus on strategies and techniques that will not strain their marketing budgets and drive specific results. If you want to cut something from your budget, cut things that won’t affect your business’ efficiency.
ADAPT TO THE COOKIE-LESS REALITY
The marketing world has almost fully dropped cookies, and you have to master this new reality. Meta predicts that methods such as media mix modeling (MMM) and privacy-enhancing technologies (PETs) will be more accessible and prevalent.
Read full Meta’s article on Marketing Dive.