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Category - News

Just 44% of UK businesses respond to online reviews

Just 44% of UK businesses respond to online reviews!

That’s what the latest online study published by DAC Group revealed. And the bad news keeps coming – 38% of British companies do not have local branch pages, and just less than half (42%) use UTM performance marketing...

First party data

It’s time for first-party data

In 2021, Google announced it would end third-party data access from its web browser. Since Chrome is the most popular web browser ever, this change is significant for the entire sector. Additionally, Apple has decided...

Cookieless

Google postpones the death of third-party cookies

Have you heard that third-party cookies will be deleted from Chrome shortly? The “shortly” part is complicated, to say the least. Google has recently announced they will start phasing third-party cookies out in late...

YouTube and Shopify

YouTube launches YouTube Shopping with Shopify

Two online giants – YouTube and an e-commerce platform Shopify launch a new project together. Will YouTube Shopping take live shopping to a whole new level? Live shopping is when users shop during a live video stream...

martech stack

How to succeed with your martech stack

The martech stack can be a vital help in your everyday work. However, to make it effective, you must stick to five crucial elements. As it happens, adding new tools or optimizing your martech stack is not necessarily...

Shopify Twitter

Shopify and Twitter expand their reach on social media

Recently Shopify and Twitter announced a deal allowing Shopify merchants to sell their products on this social media platform. Thanks to this change, Shopify merchants in the US will be able to open a virtual storefront...

Relationship marketing

The time of relationship marketing has come

The experts agree 2022 is the year of relationship marketing. People look for in-depth, personalized customer experiences and they want to engage in communication with brands using multiple channels. As Tim Glomb from...

MarTech

MarTech solutions need to be better

That’s the main conclusion from the recent 2022 MarTech Replacement Survey report. Marketers working with the martech stack are looking for products offering better features, including enhanced integration capabilities...