In early October 2022, Gartner published a study showing that marketers use just 42% of the capabilities available in their martech stack overall.
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Category: News
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PayPal study: Europeans shop online for €340 a month
PayPal recently published their e-Commerce Index, giving a better insight into the current situation in the European e-commerce sector. Let’s look at the most important conclusions from this report.
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Will connected TV (CTV) advertising be bigger than mobile advertising?
It is likely, at least according to research conducted by AppsFlyer. Their Connected TV Trends 2022-23 report shows that 98% of businesses believe that CTV advertising will be bigger than mobile advertising.
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Shoppers want quick answers!
Recently, the cloud communications platform Sinch surveyed over 3,000 shoppers concerning their purchasing habits
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Ad spend is projected to grow 5.9% in 2023
IAB is one of the leading advertising organizations. They recently published their ad spend projection in 2023 across different market sectors.
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Is interactive content the next big thing in content marketing?
Yes, at least according to Sara R. Moulton, Head of Content at Playable. She claims that interactive content can help marketers drive more concentrated customer engagement.
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New report: The future of personalized marketing
The company surveyed 100 senior-level marketing executives who shared their opinions on the current state of their own personalized marketing.