All individuals have the right to be informed about the collection and processing of their personal data. This is one of the basic principles of data processing under GDPR. Each person whose data is collected must be informed in detail about who collects information about them, what types of data are collected, for what purpose...
The European Union’s GDPR regulation, which has been in force since May 2018, compels companies to implement changes to their marketing activities. One of the basic issues marketers must address is the acquisition of appropriate consents for personal data processing. Even though under GDPR consent is just one of six possible legal bases for lawful...
