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The perfect FMCG consumer promotion to bring you new leads

The perfect FMCG consumer promotion to bring you new leads

FMCG is a challenging sector. If you want to win your customers’ attention, you need to organize consumer promotions that check all the right boxes. And there are several of them to consider! In this post, we’ll show you some of the elements you ought to take into account to organize and conduct the perfect FMCG consumer promotion.

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What is the combination of SMS and email marketing?

What is the combination of SMS and email marketing?

Marketing automation is often used to make it easier and faster to send messages through various communication channels. Surely you have once received an SMS or email from a company whose products interested you. More and more marketers are combining the two. In this article, you will learn why you should use SMS and email marketing together.

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The recipe for recovering abandoned carts and skyrocketing your sales instantly

The recipe for recovering abandoned carts and skyrocketing your sales instantly

Whether you run a product or a service-based business, you need to ensure that every potential customer is taken care of so that you don’t lose any sales opportunities. However, some customers show initial interest but then don’t follow through. At this point, you have two options – you can just let them go or introduce a process abandonment strategy to try and rescue at least some of the lost carts/leads. Let’s talk a little about the latter approach.

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Why choose iPresso?

Why choose iPresso?

As you read our posts, you are sure to see many advantages from using Marketing Automation (MA). Depending on your preferences, you should tailor your automation tools to your industry and choose the right system. In this article, you will learn all about the iPresso platform and see why you should use it in your business.

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Implementing marketing automation: 10 benefits for a start

Implementing marketing automation: 10 benefits for a start

If you’re currently thinking about implementing marketing automation in your business, you surely are also considering potential benefits. Some of them take longer, and some are visible almost immediately. In this post, we’ll mostly focus on the latter ones. Here’s why implementing marketing automation simply makes a lot of sense.