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What Is MarTech Stack?

MarTech is a set of technologies and marketing applications helping marketers in their daily tasks and boosting marketing campaigns. The problem is that marketers are overwhelmed with a number of applications and...

What Is MarTech?

MarTech is tools and technologies that serve marketing. We can end this article here and now, except for one detail – a lot of marketing specialists don’t see the potential in this technology or can’t effectively use it...

What Are the Control Groups?

Control groups in marketing are like control groups in medicine. One part of the groups receive a working, active substance and the other one gets a placebo. If you don’t know what control groups are, and why they are...