Blog iPresso Marketing Automation

Martech improves customer experience!

Do you want to improve CX in your company? In the omnichannel world, you need to provide users with what they need, when they need it, and through the channel they prefer. Martech can help you significantly...

A new ebook on the cookieless world and its impact on martech

In January 2020, Chrome announced that they are going to make third-party cookies obsolete. The marketing world has been trying to cope with that news ever since. And that is what the authors of the new ebook...

Hypewear introduces NFTs to mainstream fashion

Hypewear is a digital platform made by German fashion company, About you. They want to promote NFTs in the fashion industry. Through Hypewear, users will be able to purchase fashion NFTs, and they will one...

What is a customer experience (CX)?

Customer experience is something every entrepreneur should be vitally interested in. It’s a result of all the interactions customers have with your company. It’s also what they think about your products and...

What is metaverse, and what does it mean for the MarTech sector?

Metaverse is one of the major marketing/IT buzzwords. Still, a lot of people don’t get it, though. If that applies to you, be sure to take a look at the takeaways from a lively roundtable discussion between...

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