You create a lot of email-based marketing campaigns, but don't see any results? In the blink of an eye the budget planned for ads disappears, and you still have no customers? Email is one of the most popular channels for communicating with recipients, but without properly selected content you won't attract anyone and show why it is the choice of your offer that is more favorable than your competitors.
Effectiveness is probably the number one factor when it comes to marketing campaigns (ex aequo with profitability). But it's not always easy to assess whether your campaign is actually effective; primarily the most straightforward goal (more clients) is usually the result of many different actions in your company, not just marketing campaigns. So, to help you with this issue, we've made a list of tools to help you assess your campaigns' effectiveness. Let's have a look!
Are your campaigns ineffective? Users are reading messages too late and missing out on promotional shopping opportunities? Communication with the customer should take place through multiple channels, and preferably interconnected. An omnichannel strategy combines online and offline activities, so you take care of the recipient at every stage of the purchase path.
If you run a B2C business (or even a B2B one, in some cases), WhatsApp can be one of the easiest ways to get more customers and improve CX (customer experience) in your company. How so? It’s one of the most popular, convenient, and flexible messaging platforms that’s just fantastic for sales and marketing purposes.
Are you sending lots of ads and still not seeing results? Are you surprised why recipients prefer your competitors? You won't attract customers with old-fashioned measures, and you'll only waste a lot of time and burn through your budget. Face it - without using marketing automation, you won't reach the majority of people who are interested in your offers. We have some tips for you on how you can change your marketing strategy!
Surely you know that ads can attract many new customers. One of the most effective ways to promote your brand is to use Google Ads. There you have various options for creating ads, both graphical and also in video form. Your campaigns can be even better and more profitable if you combine Google Ads with iPresso Marketing Automation.
Marketing automation is your passageway to more sales, more people reaching out to your company, and higher AOV (average order value) rates. In this year’s last post, we want to show you how marketing automation can help you give your sales a solid boost. It’s your must-read as you’re planning sales and marketing activities in 2025!
