More than 9 in 10 internet users have at least one social media account and an average of 1.89 hours is spent in social networks each day, according to Global Web Index.
Social networking continues to be a widely popular activity. 93% of global internet users have at least one social media account.
Social media are most popular for those aged 16-24 and 25-34, with 95% using the sites, but this figure decreases with age. Still as many as 82% of online 55-64s have an account on a social network.
Engagement in social media is quite consistent by gender: 93% of women and 92% of men have a social media account.