Esendex, a global business messaging provider, conducted a survey among 4,000 international shoppers in seven different territories. As it happens, shoppers in the United Kingdom are more likely to shop online – almost 30% of them do the majority of their shopping on the web.
To be exact, 29% of British shoppers now make over 80% of their purchases online. In fact, that’s a significant increase. Before the pandemic, it was just 11%, so we’re talking about an 18% increase in less than two years.
The increase is also visible in other countries, although it’s not so significant. For instance, in France, we have an 8% increase, whereas in Spain – 9%.
If you’re interested in the British market, the authors of the aforementioned report have a few suggestions for you:
- Concentrate on the omnichannel model
- Streamline communication with customers
- Provide different payment options
- Make your website mobile-friendly