Whether you run a product or a service-based business, you need to ensure that every potential customer is taken care of so that you don’t lose any sales opportunities. However, some customers show initial interest but then don’t follow through. At this point, you have two options – you can just let them go or introduce a process abandonment strategy to try and rescue at least some of the lost carts/leads. Let’s talk a little about the latter approach.
As you read our posts, you are sure to see many advantages from using Marketing Automation (MA). Depending on your preferences, you should tailor your automation tools to your industry and choose the right system. In this article, you will learn all about the iPresso platform and see why you should use it in your business.
If you’re currently thinking about implementing marketing automation in your business, you surely are also considering potential benefits. Some of them take longer, and some are visible almost immediately. In this post, we’ll mostly focus on the latter ones. Here’s why implementing marketing automation simply makes a lot of sense.
Lead generation is probably the most important area of any business. With no new leads coming to your company, your growth will be limited if not impossible. In the ideal scenario, you should have a constant stream of new leads/bookings coming to your business through your website or other marketing channels. And then, lead scoring is the feature that allows you to focus on the most promising leads. Both those areas can be automated with our marketing automation platform. Let’s see how.
When you're running a business, you're sure to be looking for easy-to-use, convenient tools to increase sales. Many companies use Marketing Automation for individual customers to improve communications and gain more conversions, but keep in mind that marketing automation is also useful for B2B companies. In today's article, we'll show you the differences of its use in these two business models.
The use of Marketing Automation brings many benefits to employees. Not only does it make work easier, but it also reduces the time to perform duties and reduces the possibility of mistakes. In this article, we will show that, properly used, marketing automation significantly increases team productivity.
Implementing marketing automation and the time needed to finish this process differs depending on what features you need and how large your company is. In this post, we will analyze three different scenarios and show how long it can take to implement marketing automation in three different companies. We will also mention factors you need to take into consideration when deciding how long implementing MA can take in your company.
