If you’re currently thinking about implementing marketing automation in your business, you surely are also considering potential benefits. Some of them take longer, and some are visible almost immediately. In this post, we’ll mostly focus on the latter ones. Here’s why implementing marketing automation simply makes a lot of sense.
Lead generation is probably the most important area of any business. With no new leads coming to your company, your growth will be limited if not impossible. In the ideal scenario, you should have a constant stream of new leads/bookings coming to your business through your website or other marketing channels. And then, lead scoring is the feature that allows you to focus on the most promising leads. Both those areas can be automated with our marketing automation platform. Let’s see how.
When you're running a business, you're sure to be looking for easy-to-use, convenient tools to increase sales. Many companies use Marketing Automation for individual customers to improve communications and gain more conversions, but keep in mind that marketing automation is also useful for B2B companies. In today's article, we'll show you the differences of its use in these two business models.
The use of Marketing Automation brings many benefits to employees. Not only does it make work easier, but it also reduces the time to perform duties and reduces the possibility of mistakes. In this article, we will show that, properly used, marketing automation significantly increases team productivity.
Implementing marketing automation and the time needed to finish this process differs depending on what features you need and how large your company is. In this post, we will analyze three different scenarios and show how long it can take to implement marketing automation in three different companies. We will also mention factors you need to take into consideration when deciding how long implementing MA can take in your company.
When planning to implement marketing automation (MA) to your business, you need to consider all the advantages and disadvantages of this solution and allocate an adequate budget even if only for specialized software. Are you asking yourself whether this type of investment will pay off? This article is just for you!
Omnichannel is a strategy for almost any company operating at least partially online. Implementing this approach can help you get more customers, build a consistent brand image, and cultivate good, long-term relations with your target audience. However, implementing omnichannel differs between companies. That's why we want to show you five practical examples of how you can implement this strategy in your business. Let's have a look!
