In the next post we will talk about our CDP (Customer Data Platform). But when it comes to your contacts (clients, users, vendors, etc.) and keeping them organized – our contact database management feature is perfectly sufficient. In this post, we want to show you some of the features of this tool so that you can see how to automate the majority of work related to your databases. Let’s get right to it!
Adding products to a shopping cart and abruptly stopping shopping is an increasingly common behavior among online store customers. If you work in the e-commerce industry, you have surely encountered this phenomenon many times. Interrupted processes are a huge problem, as you don't know for what reason your purchases were ultimately not finalized, despite your interest in the offer. We can help you reduce the number of abandoned shopping carts and encourage customers to come back to complete their actions on your site.
Google's decisions with regard to third-party cookies have already been covered on our blog more than once. The first mention of their withdrawal was made more than four years ago, but it was pointed out from the beginning that appropriate tools had to be developed first and the decision was not urgent. The multinational company has postponed many times the dates for the final farewell to 3rd party cookies on their Google Chrome browser, but at the end of July this year they made a surprising decision.
Getting loyal and engaged customers is very important for anyone running a business. The use of modern analytical tools, such as RFM reports, is becoming increasingly popular in this regard. They allow you to categorize your company's customers, making it easier to personalize your offerings and better tailor your products to a specific audience. We'll show you how you can use RFM analytics.
Acquiring leads is important for any business. Contact forms as an effective marketing automation tool allow you to effectively generate leads, as well as build loyalty and engagement. We'll show you how to use our contact forms in your business, as well as suggest what not to do to avoid discouraging a potential customer.
Conducting customer surveys can be very beneficial to your business. This way, you can understand the needs of your target audience better, fix things that require your attention, and strengthen elements that are working well. One of the most popular types of customer surveys is called NPS. It’s used worldwide primarily because of its universality. In this post, we will show you five good practices that will enable you to make the most of this type of survey.
Real-time marketing (RTM) enables real-time communication, and thus has the potential to become an ideal solution for attracting many new customers. However, it is important to keep in mind that if you don't use RTM properly, you may face criticism and discourage your audience. Time and attention are very important, as it depends on them to figure out what is currently happening in the market and quickly adjust your offer.
