Whether you send newsletters or promotional emails, you need to ensure they land in the right folder – the main inbox and not the spam/junk section. While you cannot eliminate such a possibility, there are at least X things you can do to minimize the risk. And we want to discuss all of them in this post.
If you read our blog at least occasionally, you know we are big fans of marketing automation. And that’s true; with this technology, you can save a lot of time, reach your customers more effectively, and concentrate just on the most important aspects of your marketing strategy. However, as always, there are some things to steer clear of, and that’s what we want to discuss in this post.
Black Friday is one of the busiest periods for sellers and customers. Proper use of marketing automation can truly maximize your sales results. How to do it?
By "tolerating" the existence of a content gap in your content, you increase the risk of losing potential leads - people who could otherwise become loyal, returning customers. How to avoid the content gap, what does this term mean and how can Marketing Automation help with it?
A sales funnel makes your marketing far more effective because with it, you can lead every prospect from the initial interest (top of the funnel) right to the purchase/subscription (bottom of the funnel). To make it even more effective, you can automate the vast majority of what’s going on within the sales funnel with marketing...
Drip marketing is a method of reaching the appropriate target group in an automated way. This is something for which marketing automation will be perfect. How to do it?
Is email marketing still effective? When executed properly, yes! 77% of marketers have seen an increase in email engagement over the last 12 months. But in order to achieve such results, you need to stick to several principles and work stages. Let’s have a look at them.
