Author: Michał Pasternak (Michał Pasternak)

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Successful SMS marketing campaigns with iPresso’s advanced SMS PRO feature

Successful SMS marketing campaigns with iPresso’s advanced SMS PRO feature

SMS campaigns are one of the most effective channels of communication with customers. iPresso provides advanced tools to personalize the content of such a message, define the sender’s name and generate real-time delivery reports. Automated SMS communication is especially useful in cases of delivery of reminders and confirmations concerning e.g.  car service appointments or visits to a...

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Abandoned-basket emails bring back customers

Abandoned-basket emails bring back customers

Customers usually don’t like to be flooded with emails. However, there seems to be an exception to this rule: sending abandoned-cart emails is an efficient way of encouraging consumers to complete a transaction, according to Experian’s latest benchmark report.