Web push notifications are a new digital channel that allows marketers to engage their users in web browsers. They can be displayed to all the visitors who opted-in, even if they are not present on your website at that point of time. Some possible use cases of web pushes include informing subscribers when new content...
Author: Michał Pasternak (Michał Pasternak)
Successful SMS marketing campaigns with iPresso’s advanced SMS PRO feature
SMS campaigns are one of the most effective channels of communication with customers. iPresso provides advanced tools to personalize the content of such a message, define the sender’s name and generate real-time delivery reports. Automated SMS communication is especially useful in cases of delivery of reminders and confirmations concerning e.g. car service appointments or visits to a...
Abandoned-basket emails bring back customers
Customers usually don’t like to be flooded with emails. However, there seems to be an exception to this rule: sending abandoned-cart emails is an efficient way of encouraging consumers to complete a transaction, according to Experian’s latest benchmark report.
Cutting-edge marketing solutions discussed at the Omnichannel Retailing Forum
The Omnichannel Retailing Forum Fall 2016, which was held in Warsaw on November 23, focused on the major challenges in the retail industry. One of the thematic sessions of the conference was devoted to marketing automation as the foundation of omni-channel sales.
iPresso expands presence in Asia-Pacific with new office in India
iPresso establishes a new office in Bangalore, India, to meet the growing demand for marketing automation in the APAC market.
iPresso named an official partner of Ominchannel Retailing Forum
The Omnichanell Retailing Forum Fall 2016 is a conference focused on the major challenges in the retail industry. iPresso Marketing Automation is an official partner of the event.
iPresso is an official partner of the Personal(ized) e-Di@logue conference
Personal(ized) e-Di@logue is the first Polish conference completely dedicated to personalized marketing campaigns. iPresso Marketing Automation is an official partner of this event.