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3 July 2026
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Category : Articles

Automation in Travel: Post-Purchase Customer Service and Automated Review Collection
Articles

Automation in Travel: Post-Purchase Customer Service and Automated Review Collection

Jakub Wyciślik
June 30
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Lead Nurturing That Doesn’t Bore. How to Design Educational Sequences That Shorten the Sales Cycle
Articles

Lead Nurturing That Doesn’t Bore. How to Design Educational Sequences That Shorten the Sales Cycle

Jakub Wyciślik
June 23
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Loyalty Programs: How to Automate Gratification and Build Customer Attachment?
Articles

Loyalty Programs: How to Automate Gratification and Build Customer Attachment?

Jakub Wyciślik
June 16
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Automation in Media & Entertainment: How to Boost Time Spent on Site with Personalized Recommendations?
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Automation in Media & Entertainment: How to Boost Time Spent on Site with Personalized Recommendations?

Jakub Wyciślik
June 9
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Marketing Automation Audit: 15 Touchpoints Where Your Funnel is (Probably) Leaking
Articles

Marketing Automation Audit: 15 Touchpoints Where Your Funnel is (Probably) Leaking

Jakub Wyciślik
June 2
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How Wawel Uses iPresso for Precision Marketing: A Case Study of the Wawel Truck Campaign and Valentine’s Day Activation
Articles

How Wawel Uses iPresso for Precision Marketing: A Case Study of the Wawel Truck Campaign and Valentine’s Day Activation

Jakub Wyciślik
May 28
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How to Re-Engage a B2B Lead That’s Gone Dark: Wake-Up Sequences Powered by Marketing Automation
Articles iPresso Interview

How to Re-Engage a B2B Lead That’s Gone Dark: Wake-Up Sequences Powered by Marketing Automation

Jakub Wyciślik
May 26
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Smiling traveler checking a message on her smartphone at the airport at sunset, with a suitcase beside her

Automation in Travel: Post-Purchase Customer Service and

In part one, I covered how to acquire a customer and carry a booking through

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Lead Nurturing That Doesn’t Bore. How to

Lead nurturing means systematically delivering content tailored to each lead’s stage in the buyer’s journey

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