Surely you've noticed how much value leads have for your company, but can you manage them properly? Did you know that with lead management you can more easily convert people interested in your offer into real customers? With iPresso, lead management is simple and effective!
Want to run a special marketing campaign for your most loyal customers? Good idea, but can you divide your audience into those most engaged and those showing minimal interest? If you want to increase the conversion rate, you need to encourage users, through personalized content and customized offers. Use RFM reports and tailor actions to the characteristics of the contacts in your base!
In 2024, the majority of marketing activities happen online. However, the offline world is still there and is vital for many companies, especially retail, FMCG, and service-based ones. If you run such a business, and even perhaps the majority of your sales come from the offline world, can you still utilize marketing automation? The answer is yes! Let's have a look at how a good marketing automation platform can help you combine online and offline marketing.
Black Friday is coming soon, are you ready/prepared for it? Do you have many customers and want to notify them all about the best promotions? Are you planning a huge time-limited sale, but are worried about whether you'll have time to send out all the messages? Use marketing automation tools and attract new customers on Black Friday!
When running an online store, you certainly want to encourage customers to buy and offer them the most interesting products. Having a lot of goods from different categories, it's best to tailor ads to a specific audience and their shopping preferences. With iPresso, you will create personalized recommendation frames that will help you sell more.
Customer segmentation allows you to make the most of your customer base and optimize communication so that it’s more relevant and personalized. This is especially important when it comes to segmenting customers based on their shopping behaviors. Let’s have a look at how you can use advanced customer segmentation to improve your sales and marketing efforts.
We all know that many new technologies have been introduced over the years. Of course, forms of marketing have also evolved and adapted to society. Some of the most popular books showing the development of marketing are those by Philip Kotler, a prominent American economist. Are you curious to read the latest book “Marketing 6.0: The Future is Immersive”? Check out our review!
