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21 April 2026
by iPresso
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Category : Articles

Progressive Profiling: Building a Customer Portrait Without the Discouragement of Long Forms
Articles

Progressive Profiling: Building a Customer Portrait Without the Discouragement of Long Forms

Jakub Wyciślik
April 21
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Subscription Economy: How to Automate Retention in SaaS and Media to Stop Losing Customers
Articles

Subscription Economy: How to Automate Retention in SaaS and Media to Stop Losing Customers

Jakub Wyciślik
April 16
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Automation in the Travel Industry: How to Win the 2026 Holiday Season Before It Begins
Articles

Automation in the Travel Industry: How to Win the 2026 Holiday Season Before It Begins

Jakub Wyciślik
April 14
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Zero-Party Data: How to automate the collection of preferences that customers themselves want to tell you about?
Articles

Zero-Party Data: How to automate the collection of preferences that customers themselves want to tell you about?

Jakub Wyciślik
April 9
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Omnichannel is not multi-channel. How to design a coherent customer experience across five touchpoints?
Articles

Omnichannel is not multi-channel. How to design a coherent customer experience across five touchpoints?

Jakub Wyciślik
April 7
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Lead Scoring 2.0: How to stop handing off cold leads to sales?
Articles

Lead Scoring 2.0: How to stop handing off cold leads to sales?

Jakub Wyciślik
April 2
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WhatsApp Marketing with iPresso: Everything You Need to Know
Articles

WhatsApp Marketing with iPresso: Everything You Need to Know

Jakub Wyciślik
March 31
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Infographic illustrating progressive profiling: a sequence of overlapping head profiles in rainbow colors on a blue background. It visualizes the step-by-step building of a customer profile and data collection in B2B marketing for personalization without long forms.

Progressive Profiling: Building a Customer Portrait Without

Data collection can be challenging; every field in a registration form can be a barrier

  • 10 Min Read
A happy woman engaging with a SaaS platform on her laptop and streaming media on the TV in a cozy evening living room.

Subscription Economy: How to Automate Retention in

In the subscription world, your biggest enemy is churn. If you run a large SaaS

  • 10 Min Read

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