In digital marketing, more is not always better. Certainly, that’s the case with frequency capping, i.e., limiting how often people see your ads. In general, you don’t want to go overboard with your ad impressions as their effectiveness goes down and CPA (cost per acquisition) goes up. Read on to see why you need frequency capping in your ads. There are five good reasons for that!
Artificial intelligence simplifies many tasks and reduces time, so it's no surprise that more and more companies are using it for SEO, among other things. Well-chosen tags increase visibility in search engines. Today we'll take a look at this and see what benefits the use of AI in link tagging can bring.
Do you use emojis in your emails, especially marketing ones? While you may think it’s not very professional, the truth is that they can grab your prospects’ attention and increase OR (open rates). There are two sides to this question, as well as some best practices you should follow if you want to successfully use emojis in your email marketing strategy.
Do you know what the WCAG standard is? Until recently, it applied only to public institutions, but this will soon change. Are you prepared for it? As early as June 28, 2025, all online stores operating in the EU will have to comply with the WCAG standards at the AA level.
Does your business rely on subscriptions? Surely you regularly check how sales are going, and keep an eye on what you need to do to attract more customers and build customer loyalty. The MRR allows you to check your average monthly revenue. Do you know what it is and how much your MRR churn rate is?
Push notifications can be very effective at keeping your users and customers engaged and interested in your offer. Even though this tool is sometimes undervalued, it’s actually very flexible. And you don’t need much to start using those notifications in your marketing and sales activities! Read on to see how you can make the most of push notifications in your business.
Do you have many stationary stores and wonder how you can do local marketing? At iPresso, we have created something especially for you. GeoPoints will allow you to send promotions to users living near a specific store.
