Global giants are increasingly eager to use artificial intelligence. AI can save time and expenses, plus make tasks easier for employees. Skillfully used AI, opens up new opportunities for the company. The use of artificial intelligence in marketing can provide many benefits and encourage new customers to take advantage of the offer. Find out what is the best use of AI in creating a marketing campaign, and what mistakes to avoid so that the ads produce the right results.
You can have the prettiest landing page, the best offer, and flawless email marketing automation implemented in your business. However, if there is a problem with your mailbox and your emails frequently land in the spam/junk folder, all is in vain. Just a fraction of your potential customers will see your message. Therefore, you need to do everything you can to avoid ending up in spam with your messages. And in this post, we’ll show you how to do so!
Are you spending more and more on marketing, but seeing no results? Are you dreaming of gaining new customers, but there's no sign of improvement or increased interest in your offerings? We know what the reason is! See the most common mistakes made when creating marketing campaigns and learn our tips on how to deal with them.
Some emails need to be written and sent manually, especially if there is only one recipient. However, in many cases, marketing and sales-related emails can be automated. And with a good marketing automation platform, you can easily automate your email marketing! Let’s have a look at how you can do so.
Do you see that your existing marketing activities are consuming too much money? Do you have a base with many contacts, but ads are only clicked by individuals? Or are you simply looking for tools to make marketing easier for your company? Marketing Automation is just for you! In this article, you'll find tips and tricks on how to get down to automating your marketing processes to reduce costs and attract more customers.
Nowadays, marketing is almost 100% data-driven. This means that if you want to run effective marketing campaigns, you need to collect and use customer data to your advantage. In fact, there are six steps you should consider when planning a marketing campaign. And in this post, we will show you how to do so.
Surely you know that without a correctly defined goal and monitoring whether it has been achieved, it is impossible to conduct marketing activities. After all, you can't say that a campaign was effective without any evidence of it. Moreover, seemingly beneficial advertising does not always produce the expected results, as it may, for example, generate low-quality leads for which your offer is not tailored. In controlling the results achieved, you should track and analyze marketing indicators. Learn about the 10 most important indicators that are useful in marketing.
