Articles Archives - Page 13 of 47 - Blog iPresso Marketing Automation

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17 June 202411 June 2024by Jakub WyciślikArticles

Using a customer journey map to personalize your email marketing

Personalizing your email marketing is the key to increasing engagement and conversions with your audience. One of the most effective tools that can help with this is a customer journey map. This concept allows companies to better understand customer experiences and needs at different stages of their interaction with the brand. In this article, we will discuss what a customer journey map is, how it can be used to personalize email marketing, and how marketing automation can support this process.

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14 June 202411 June 2024by Jakub WyciślikArticles

Customer education using marketing automation

In today's dynamically developing world, customers are increasingly demanding and aware of their needs. To meet these demands, companies must invest in educating their customers. This process not only increases engagement, but also builds loyalty and trust. Marketing automation becomes a key tool here, enabling effective and efficient customer education on a large scale. In the article, we will discuss how marketing automation can support customer education, what its benefits are, and we will present specific examples of applications.

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13 June 202410 June 2024by Jakub WyciślikArticles

How can marketing automation optimize the student recruiting process in the education sector?

Whether you run a school, a university, or an online training/education platform, your success largely depends on whether you can get more students/users on a regular basis. With iPresso, you can optimize this process and get more students on auto-pilot. We have several tools that will enable you to do so. Let’s have a look at them.

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12 June 202411 June 2024by Jakub WyciślikArticles

Own consumer base in the FMCG industry. Why is it so important?

Your own consumer base in the FMCG (Fast Moving Consumer Goods) industry is one of the elements that can determine the success or failure of a company. We'll discuss why your own consumer base is so important, what benefits it brings, and how marketing automation can help you build and manage it.

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11 June 202410 June 2024by Jakub WyciślikArticles

Geographic segmentation in marketing automation

Geographic segmentation allows you to precisely target specific customer groups based on their geographic location. In today's globalized world, where cultural, climatic and economic differences can significantly influence consumer preferences, geographic segmentation is becoming an essential element of an effective marketing strategy.

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6 June 20245 June 2024by Jakub WyciślikArticles

How marketing automation helps you with cross-selling and upselling in the travel industry

Cross selling and upselling are two of the most effective sales strategies. They are especially helpful in the travel industry where there is always something else you can offer to increase the value of the order or booking. If you run a hotel, a travel agency, or a booking platform, you can use both strategies to grow your sales significantly. Let’s see how you can do so with iPresso.

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5 June 20243 June 2024by Jakub WyciślikArticles

How will Marketing Automation improve the efficiency of your team?

Marketing automation is not only a tool to make your work easier, but also a great way to increase the effectiveness of your marketing team. By properly using automation, you can save time, increase customer engagement and generate better results.

Category: Articles