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The Future is Now. Marketing 6.0 – book review

The Future is Now. Marketing 6.0 – book review

We all know that many new technologies have been introduced over the years. Of course, forms of marketing have also evolved and adapted to society. Some of the most popular books showing the development of marketing are those by Philip Kotler, a prominent American economist. Are you curious to read the latest book “Marketing 6.0: The Future is Immersive”? Check out our review!

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Discover how automated marketing campaigns will remind you to buy and increase sales

Discover how automated marketing campaigns will remind you to buy and increase sales

Have you noticed an increase in abandoned processes in your online store? Someone added multiple products to the shopping cart, but did not complete the transaction? Many users show interest in your offers, although they do not ultimately make a purchase? Or maybe you're just looking for something to drive more sales? Apply automated marketing campaigns and win back undecided customers!

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The best way to get more leads

The best way to get more leads

Contact forms play a vital role in almost every lead generation process. With them, you can easily collect customer information and get more subscribers for your newsletter, as well as new customers. And they are extremely versatile and easy to implement. Let’s have a look at how contact forms available in iPresso can aid your lead generation strategy.

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The perfect FMCG consumer promotion to bring you new leads

The perfect FMCG consumer promotion to bring you new leads

FMCG is a challenging sector. If you want to win your customers’ attention, you need to organize consumer promotions that check all the right boxes. And there are several of them to consider! In this post, we’ll show you some of the elements you ought to take into account to organize and conduct the perfect FMCG consumer promotion.

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What is the combination of SMS and email marketing?

What is the combination of SMS and email marketing?

Marketing automation is often used to make it easier and faster to send messages through various communication channels. Surely you have once received an SMS or email from a company whose products interested you. More and more marketers are combining the two. In this article, you will learn why you should use SMS and email marketing together.