Artificial intelligence is increasingly being used in our lives. So it's no surprise that when Google announced a new experimental AI feature in its search engine, it generated a lot of interest. Google AI Overview (formerly called Google Search Generative Experience) is due out soon, so you should know what to prepare for!
Do you want to offer your customers the products best suited to their needs? Running an online store, you certainly sell a lot of goods and don't have time to recommend each user individually, so we have a solution for you! Use pop-ups, recommendation frames and Marketing Automation scenarios and you will increase the value of the shopping cart and sell more!
If you’ve recently started a new business, marketing automation can help you achieve your goals quicker and streamline many daily processes in your company. Even a startup can benefit greatly from marketing automation, provided there is a well-thought-out strategy behind what you’re doing. In this post, we want to show you four such tools. All of them are universal and can be of great help in a startup. Let’s have a look at them!
Nowadays, artificial intelligence is being used in all sectors of the economy. More and more companies are choosing to use AI tools in marketing. Artificial intelligence has tremendous potential, makes marketers' work easier and, most importantly, saves a lot of time. Learn about the AI tools we recommend to help increase your revenue!
Do you communicate with your customers via SMS messages? If you're in the e-commerce business, it's probably one of the main channels for you to contact buyers. Do you know how much you can gain from using Marketing Automation in SMS campaigns? In this article, you'll learn examples of effective use of SMS marketing automation.
Customer segmentation is something we frequently mention on this blog, and for a good reason. With a well-segmented target audience, you can conduct more effective sales and marketing campaigns. In many cases, customer segments are also the basis for special deals and offers that aren’t available to everyone visiting your online store or website. This is the case with the loyal customer segment. Companies frequently want to reward such customers by giving them access to perks that aren’t available to other visitors. Let’s take a moment to find out how to make the most of this segment.
Surely you've noticed how much value leads have for your company, but can you manage them properly? Did you know that with lead management you can more easily convert people interested in your offer into real customers? With iPresso, lead management is simple and effective!
