More than 9 in 10 internet users have at least one social media account and an average of 1.89 hours is spent in social networks each day, according to Global Web Index.
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Category: Articles
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91% of companies using Marketing Automation rate it as successful
According to the latest study from Ascend2, 32 percent of marketers rate marketing automation as “very successful” at achieving important objectives such as increasing lead generation and improving lead nurturing. 59 percent rated it as “somewhat successful”.
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30% of B2B marketers say their companies are effective at content marketing
Only 30% of B2B marketers say their companies are effective at content marketing, down from 38% last year, according to B2B Content Marketing Benchmarks, Budgets, and Trends — North America from Content Marketing Institute.
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Email marketing as popular as ever, but many retailers don’t know how to personalize
Though the number of global email users is forecast to reach 2.7 billion in 2016 and over 215 billion emails will be sent and received every day, a recent Yesmail survey revealed that retailers do not always know how to take adventage of this effective channel.