For the second time in a row, iPresso was named by Capterra as one of the most affordable Marketing Automation solutions in the world! Affordability of MA systems was measured by average monthly cost, total number of features offered for that cost, and customer reviews.
The Top 20 Most Affordable Marketing Automation Software ranking was compiled by comparing MA products using a common set of 12 features, and pricing scenarios.
Capterra calculated cost based on features offered, the total spend for implementation, and usage over a two year period. iPresso was ranked 16th on the list thanks to highly rated functionalities, overall quality, and value.
The system provides all 12 features used in the comparison (Analytics, Campaign Management, Lead Management, Lead Nurturing, Lead Scoring, Drip Campaigns, Channel Management, Segmentation, Social Marketing, Landing Pages/Forms, Web Visitor Tracking, Template Management).
Capterra is the world’s leading free software discovery and reviews platform. It helps businesses compare various software through reviews, ratings, infographics, and the most comprehensive lists of the top solutions from all over the world. Founded in 1999, Capterra features validated user reviews and independent research across hundreds of software categories.