Average order value (AOV) is one of the most important metrics in every e-commerce business. It has a huge impact on your business’s profitability. The more products customers buy together, the more money you make, and the lower your shipping costs (you may even consider offering free shipping above a specific spend threshold). With marketing automation, you can increase the AOV in your store, and don’t spend too much time doing so! Let’s see what your options are.
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7 ideas for personalized marketing campaigns
Looking for inspiration on how you can use personalization? Or are you just getting started with marketing automation and looking around for tips? We come with ideas for personalized marketing campaigns that will help you increase sales and encourage customers to take advantage of your offer!
Personalization and prestige – how marketing automation promotes premium brands?
Do you sell exclusive collections and want to advertise them? Are you looking for ways to encourage customers to buy more? Or perhaps your previous marketing efforts have not been successful? Marketing automation can help you reach your customers and encourage them to take advantage of your offer. Check out how premium brands can use it.
Customer needs analysis – why is it the foundation of your marketing strategy?
Many marketers think they know the specific needs of their customers. But is that really the case? In fact, without solid analysis, it's often just an assumption or, even worse, your hunch. In today's fiercely competitive market, truly understanding the customer is not an accident but the result of a thoughtful process.
What if your premieres could sell themselves? Check out how to make it happen!
Do you have movie and series premieres on your streaming platform? Do you have an online store and are launching the latest collection? Store premieres certainly can't go unnoticed. What if... the novelties sold themselves and automatically displayed to those interested?! If you don't know how to do it, we come to help!
7 reasons why your campaigns aren’t working
Are you spending more and more on marketing, but seeing no results? Are you dreaming of gaining new customers, but there's no sign of improvement or increased interest in your offerings? We know what the reason is! See the most common mistakes made when creating marketing campaigns and learn our tips on how to deal with them.
Automate your emails and save yourself hours of work!
Some emails need to be written and sent manually, especially if there is only one recipient. However, in many cases, marketing and sales-related emails can be automated. And with a good marketing automation platform, you can easily automate your email marketing! Let’s have a look at how you can do so.