Contact forms are an effective marketing automation tool. An easy-to-implement solution that allows you to effectively generate leads and build a valuable contact database. How to do it in practice?
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95 search results for: segmentation
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Single opt-in vs double opt-in
In e-mail marketing, an important element of building a list of subscribers is choosing the appropriate opt-in method. Single opt-in and double opt-in are the two most commonly used methods, each of them has its advantages and disadvantages. In this article, we will discuss the differences between them, the advantages and disadvantages of both methods, and how marketing automation can support their implementation.
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Using a customer journey map to personalize your email marketing
Personalizing your email marketing is the key to increasing engagement and conversions with your audience. One of the most effective tools that can help with this is a customer journey map. This concept allows companies to better understand customer experiences and needs at different stages of their interaction with the brand. In this article, we will discuss what a customer journey map is, how it can be used to personalize email marketing, and how marketing automation can support this process.
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Customer education using marketing automation
In today's dynamically developing world, customers are increasingly demanding and aware of their needs. To meet these demands, companies must invest in educating their customers. This process not only increases engagement, but also builds loyalty and trust. Marketing automation becomes a key tool here, enabling effective and efficient customer education on a large scale. In the article, we will discuss how marketing automation can support customer education, what its benefits are, and we will present specific examples of applications.
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Own consumer base in the FMCG industry. Why is it so important?
Your own consumer base in the FMCG (Fast Moving Consumer Goods) industry is one of the elements that can determine the success or failure of a company. We'll discuss why your own consumer base is so important, what benefits it brings, and how marketing automation can help you build and manage it.
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How marketing automation helps you with cross-selling and upselling in the travel industry
Cross selling and upselling are two of the most effective sales strategies. They are especially helpful in the travel industry where there is always something else you can offer to increase the value of the order or booking. If you run a hotel, a travel agency, or a booking platform, you can use both strategies to grow your sales significantly. Let’s see how you can do so with iPresso.
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How will Marketing Automation improve the efficiency of your team?
Marketing automation is not only a tool to make your work easier, but also a great way to increase the effectiveness of your marketing team. By properly using automation, you can save time, increase customer engagement and generate better results.