Effectiveness is probably the number one factor when it comes to marketing campaigns (ex aequo with profitability). But it's not always easy to assess whether your campaign is actually effective; primarily the most straightforward goal (more clients) is usually the result of many different actions in your company, not just marketing campaigns. So, to help you with this issue, we've made a list of tools to help you assess your campaigns' effectiveness. Let's have a look!
Marketing automation is your passageway to more sales, more people reaching out to your company, and higher AOV (average order value) rates. In this year’s last post, we want to show you how marketing automation can help you give your sales a solid boost. It’s your must-read as you’re planning sales and marketing activities in 2025!
If you’ve recently started a new business, marketing automation can help you achieve your goals quicker and streamline many daily processes in your company. Even a startup can benefit greatly from marketing automation, provided there is a well-thought-out strategy behind what you’re doing. In this post, we want to show you four such tools. All of them are universal and can be of great help in a startup. Let’s have a look at them!
You probably know how important user reviews are, using your products and services. There are many ways to collect customer satisfaction ratings, and with marketing automation it will be quick and convenient. Learn our tips and increase your profits!
Whether you run a product or a service-based business, you need to ensure that every potential customer is taken care of so that you don’t lose any sales opportunities. However, some customers show initial interest but then don’t follow through. At this point, you have two options – you can just let them go or introduce a process abandonment strategy to try and rescue at least some of the lost carts/leads. Let’s talk a little about the latter approach.
As you read our posts, you are sure to see many advantages from using Marketing Automation (MA). Depending on your preferences, you should tailor your automation tools to your industry and choose the right system. In this article, you will learn all about the iPresso platform and see why you should use it in your business.
If you’re currently thinking about implementing marketing automation in your business, you surely are also considering potential benefits. Some of them take longer, and some are visible almost immediately. In this post, we’ll mostly focus on the latter ones. Here’s why implementing marketing automation simply makes a lot of sense.
