If you run a business that operates locally, you should concentrate the majority of your efforts on the local audience, perhaps your city or even a district. How can you do so effectively? There are marketing tools and strategies that will help you reach local customers. And in this post, we’re sharing some of the best tips and tricks that will help you conquer your local area.
In digital marketing, more is not always better. Certainly, that’s the case with frequency capping, i.e., limiting how often people see your ads. In general, you don’t want to go overboard with your ad impressions as their effectiveness goes down and CPA (cost per acquisition) goes up. Read on to see why you need frequency capping in your ads. There are five good reasons for that!
Looking for inspiration on how you can use personalization? Or are you just getting started with marketing automation and looking around for tips? We come with ideas for personalized marketing campaigns that will help you increase sales and encourage customers to take advantage of your offer!
Are you spending more and more on marketing, but seeing no results? Are you dreaming of gaining new customers, but there's no sign of improvement or increased interest in your offerings? We know what the reason is! See the most common mistakes made when creating marketing campaigns and learn our tips on how to deal with them.
Nowadays, marketing is almost 100% data-driven. This means that if you want to run effective marketing campaigns, you need to collect and use customer data to your advantage. In fact, there are six steps you should consider when planning a marketing campaign. And in this post, we will show you how to do so.
Personalization is a powerful marketing technique that can help you get more customers, close more deals, and build a positive image of your brand or company. However, if you want to achieve all of that, you need to avoid typical mistakes that hinder your efforts and can even ruin your reputation or your campaign’s performance. We’ve listed five such mistakes. If you personalize your communication with customers (or consider doing so), you definitely should read this post!
Have you noticed an increase in abandoned processes in your online store? Someone added multiple products to the shopping cart, but did not complete the transaction? Many users show interest in your offers, although they do not ultimately make a purchase? Or maybe you're just looking for something to drive more sales? Apply automated marketing campaigns and win back undecided customers!
