Although globally, the whole online trade industry noted a 3% decline, in Europe, the drop is much more significant. A 13% decrease is the first such situation in the 9-year history of the Salesforce Shopping Index. Moreover, the order volume in Q1 2022 has declined 17% in Europe. What are the reasons behind this substantial...
E-commerce Cracow Expo was held on 17th April in Cracow, Poland. This edition of the biggest e-commerce event in Central Europe featured 4,000 visitors, 18 expert presentations on 4 stages and 130 exhibitors. Speakers at the event discussed topics related to omnichannel communication, m-commerce, e-mail marketing, marketing automation, and the role of personalization, tailored messaging...
Marketers who use ecommerce platforms such as Shopify can now transfer the data about their customers’ purchases directly to iPresso. This is made possible thanks to the system’s new contact activity – product purchase.
