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Transactional or marketing – how not to confuse these types of messages?
15 April 20258 April 2025by Articles

Transactional or marketing – how not to confuse these types of messages?

Certainly not every customer in your database has marketing consents. Do you know what kind of emails you can send to someone like that? When creating marketing campaigns, you must follow the rules and respect the choice to refuse consent. Sending a marketing email without permission can expose you to unpleasant consequences. On the other hand, after all, you can't leave a user without keeping them updated on the status of their completed order, which is what transactional emails are for. Wondering how to distinguish between types of messages and send them to the right groups? We will dispel your doubts!

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Avoid these keywords and key phrases if you don’t want to end up in the junk folder
4 April 20254 April 2025by Articles

Avoid these keywords and key phrases if you don’t want to end up in the junk folder

In our previous article about spam, we listed things you should be mindful of when it comes to email marketing and the condition of your domain. And while these things are incredibly important, you should also pay attention to the content of your emails. The truth is that if you include some trigger keywords and key phrases, mailbox algorithms are more likely to flag your email as spam. So, let’s have a look at what to avoid!

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Email marketing automation: 5 benefits
5 December 20245 December 2024by Articles

Email marketing automation: 5 benefits

Even in the age of social media, email marketing still plays a vital role in your marketing activities, especially when it comes to customers who are already in your database. Nowadays, it's relatively easy to automate email communication, especially with such a tool as iPresso. Read on to see what email marketing automation will give you!

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What is the combination of SMS and email marketing?
22 October 202424 September 2024by Articles

What is the combination of SMS and email marketing?

Marketing automation is often used to make it easier and faster to send messages through various communication channels. Surely you have once received an SMS or email from a company whose products interested you. More and more marketers are combining the two. In this article, you will learn why you should use SMS and email marketing together.

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iPresso Theme Creator
16 March 202316 March 2023by Articles

Create a new campaign in a few minutes with our Theme Creator

Creating a new marketing campaign is not always easy. There are many things to think about, including target audience, offer, copy, and layout. And today, we want to focus on that last element. The visual side of your ads, pop-ups, and newsletters is incredibly important, as the majority of people are visual learners. So, how can our Theme Creator streamline your work? Let’s have a look.