Do you use emojis in your emails, especially marketing ones? While you may think it’s not very professional, the truth is that they can grab your prospects’ attention and increase OR (open rates). There are two sides to this question, as well as some best practices you should follow if you want to successfully use emojis in your email marketing strategy.
In our previous article about spam, we listed things you should be mindful of when it comes to email marketing and the condition of your domain. And while these things are incredibly important, you should also pay attention to the content of your emails. The truth is that if you include some trigger keywords and key phrases, mailbox algorithms are more likely to flag your email as spam. So, let’s have a look at what to avoid!
You can have the prettiest landing page, the best offer, and flawless email marketing automation implemented in your business. However, if there is a problem with your mailbox and your emails frequently land in the spam/junk folder, all is in vain. Just a fraction of your potential customers will see your message. Therefore, you need to do everything you can to avoid ending up in spam with your messages. And in this post, we’ll show you how to do so!
Some emails need to be written and sent manually, especially if there is only one recipient. However, in many cases, marketing and sales-related emails can be automated. And with a good marketing automation platform, you can easily automate your email marketing! Let’s have a look at how you can do so.
You create a lot of email-based marketing campaigns, but don't see any results? In the blink of an eye the budget planned for ads disappears, and you still have no customers? Email is one of the most popular channels for communicating with recipients, but without properly selected content you won't attract anyone and show why it is the choice of your offer that is more favorable than your competitors.
Do you know what temporary emails are and when you can use them? Or are you looking for some solution to the plethora of SPAM you receive every day? In this article, we will explain what a 10-minute email is and discuss what its advantages and disadvantages are.
Even in the age of social media, email marketing still plays a vital role in your marketing activities, especially when it comes to customers who are already in your database. Nowadays, it's relatively easy to automate email communication, especially with such a tool as iPresso. Read on to see what email marketing automation will give you!
