Many marketers think they know the specific needs of their customers. But is that really the case? In fact, without solid analysis, it's often just an assumption or, even worse, your hunch. In today's fiercely competitive market, truly understanding the customer is not an accident but the result of a thoughtful process.
Wondering how to improve your marketing campaigns? With the development of new technologies, more and more companies are introducing solutions based on artificial intelligence and machine learning. See if it will work for you.
Your website is not just a place to present content; it’s a tool to attract and engage potential customers. The primary goal is to guide visitors to help them make the decision to use your offer. One of the most effective conversion strategies is the squeeze page, a page specifically created to capture leads.
Certainly not every customer in your database has marketing consents. Do you know what kind of emails you can send to someone like that? When creating marketing campaigns, you must follow the rules and respect the choice to refuse consent. Sending a marketing email without permission can expose you to unpleasant consequences. On the other hand, after all, you can't leave a user without keeping them updated on the status of their completed order, which is what transactional emails are for. Wondering how to distinguish between types of messages and send them to the right groups? We will dispel your doubts!
Sometimes, you only have one chance to make a good first impression. In many situations, email is the channel you use to introduce yourself, your business, or your offer. Read on to see how to create a winning first email message that captivates your audience’s attention and helps you grow your business!
Do you have movie and series premieres on your streaming platform? Do you have an online store and are launching the latest collection? Store premieres certainly can't go unnoticed. What if... the novelties sold themselves and automatically displayed to those interested?! If you don't know how to do it, we come to help!
In our previous article about spam, we listed things you should be mindful of when it comes to email marketing and the condition of your domain. And while these things are incredibly important, you should also pay attention to the content of your emails. The truth is that if you include some trigger keywords and key phrases, mailbox algorithms are more likely to flag your email as spam. So, let’s have a look at what to avoid!
