Your website is not just a place to present content; it’s a tool to attract and engage potential customers. The primary goal is to guide visitors to help them make the decision to use your offer. One of the most effective conversion strategies is the squeeze page, a page specifically created to capture leads.
Here’s the story: You have your marketing automation set up, you have a sales funnel, you are present in several marketing channels (perhaps Google Ads or Facebook Ads), Google Analytics shows traffic coming to your website and even sales-focused landing pages, and… Not much is going on. Clearly, your prospects are not converting into paying clients. What are the reasons, and more importantly, what can you do about that? Let’s have a look.
Surely you've noticed how much value leads have for your company, but can you manage them properly? Did you know that with lead management you can more easily convert people interested in your offer into real customers? With iPresso, lead management is simple and effective!
Contact forms play a vital role in almost every lead generation process. With them, you can easily collect customer information and get more subscribers for your newsletter, as well as new customers. And they are extremely versatile and easy to implement. Let’s have a look at how contact forms available in iPresso can aid your lead generation strategy.
FMCG is a challenging sector. If you want to win your customers’ attention, you need to organize consumer promotions that check all the right boxes. And there are several of them to consider! In this post, we’ll show you some of the elements you ought to take into account to organize and conduct the perfect FMCG consumer promotion.
Acquiring leads is important for any business. Contact forms as an effective marketing automation tool allow you to effectively generate leads, as well as build loyalty and engagement. We'll show you how to use our contact forms in your business, as well as suggest what not to do to avoid discouraging a potential customer.
Pipelines are one of the advanced reporting features in iPresso that allow marketers to track marketing and sales processes in real time. This solution enables marketers to keep an eye on the flow of contacts through various stages of communication, lead nurturing processes and marketing campaigns. Pipelines are based on segmentation – iPresso automatically checks...
