SMS campaigns are one of the most effective channels of communication with customers. iPresso provides advanced tools to personalize the content of such a message, define the sender’s name and generate real-time delivery reports. Automated SMS communication is especially useful in cases of delivery of reminders and confirmations concerning e.g. car service appointments or visits to a...
iPresso establishes a new office in Bangalore, India, to meet the growing demand for marketing automation in the APAC market.
A properly segmented customer base is key in running effective marketing campaigns online. Marketing Automation systems, such as iPresso, allow marketers to precisely segment customers on the basis of their demographics and behavioural traits.
iPresso is now integrated with Slack, a messaging app that allows to organize conversations for a project, a topic or a team. It provides sharing not only of messages, but also of files, images, PDFs, documents, and spreadsheets.
Marketing Automation scenarios aim to make marketers’ work more efficient by using data gathered in the system to design personalized communications with leads and customers.
Reports are one of the features of a Marketing Automation system that help marketers to save time and focus on strategy. They provide access to the results of campaigns, allow marketers to track the progress of their goals in real time and show contacts’ attributes and traits in a comprehensive way.
Marketing Automation scenarios in iPresso may be used to automatically remind your clients of their upcoming visits (e.g. in healthcare), checkups (e.g. at an automobile repair shop) and any other appointments.
