58% of US B2B marketers expect Marketing Automation to deliver ROI, according to a Spear Marketing Group survey. They also count on content marketing (51%) and SEO (36%).
Asked about the tactics and technologies expected to deliver an ROI, respondents talked about:
- Marketing Automation – 58%,
- Content marketing – 51%,
- SEO – 36%,
- Lead lifecycle/attribution reporting – 35%,
- Testing and optimization – 26%,
- CRM – 23%,
- Predictive analytics – 21%,
- Big Data – 18%,
- personalization – 17%,
- social media – 17%.
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