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Marketing Automation – the best in terms of ROI

58% of US B2B marketers expect Marketing Automation to deliver ROI, according to a Spear Marketing Group survey. They also count on content marketing (51%) and SEO (36%).

Asked about the tactics and technologies expected to deliver an ROI, respondents talked about:

  • Marketing Automation – 58%,
  • Content marketing – 51%,
  • SEO – 36%,
  • Lead lifecycle/attribution reporting – 35%,
  • Testing and optimization – 26%,
  • CRM – 23%,
  • Predictive analytics – 21%,
  • Big Data – 18%,
  • personalization – 17%,
  • social media – 17%.

 

 

Michał Pasternak

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